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HOW TO USE

FOR A NATURALLY RADIANT FINISH 

Apply with a foundation brush from the center of the face outward. 

FOR FULLER COVERAGE

Use fingers or a damp sponge. The self-setting formula can be worn alone or paired with powder for a natural-matte finish.

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NATASHA'S SIGNATURE SHADE SYSTEM

Struggling to find her own true match, Natasha created a pro-level and user-friendly shade system rooted in artistry and inclusivity. With 52 expertly formulated shades across 4 undertones — Neutral (Cool), Rosy (Pink), Yellow (Golden, Olive) and Peach (Warm) — each undertone spans all overtones (Fair, Light, Medium, Tan, Dark or Deeps). 

Not sure where to start?

FIND YOUR SHADE CHART – Look for the “Find Your Shade” image above to help identify your undertone, overtone and perfect shade match.

SHADE MATCHING QUIZ – Take Natasha’s easy-to-use quiz to discover your perfect match in seconds.

FINDATION TOOL – Use the shade finder (just above “Add to Cart”) to input your current foundation and get an instant match to your HY-GLAM shade.

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INSPIRATION

It was Natasha's vision to create the perfect radiant foundation for all skin types — one that looks and feels like real skin while delivering real, short- and long-term skincare benefits. Determined to bring that vision to life, she spent over 4 years in the lab, formulating the exact texture, finish and performance she couldn't find anywhere else.

Developed by Natasha herself, this groundbreaking foundation is powered by advanced Korean technology and crafted with the same world-leading Italian expertise behind her award-winning HY-GLAM Concealer.

Overall rating: 4.8125 / 5 from 32 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["coverage","skin","looks","colors","shipping","foundation","shades","products"].

Review highlights

Reviews

Remarkable

"It lasts all day, and gets better with time; feels light, and just one pump is enough for me on those long work days. One of the best foundations out there and worth every penny. I use it when I have events, on days with zoom meetings, and it is just perfect."

— Stella (5/5)

Wow! I love it, it

"Wow! I love it, it leaves my skin bright and flawless, my advise is to well hydrate your skin before usage. Also you just need a small amount of product to get a perfect coverage! Highly recommended!"

— Marcella M. (5/5)

"La Base resplandece como una segunda piel y fresca y sellando con polvos.. durabilidad más de 12H."

— Silvia (5/5)

Perfect with coverage but also lays very light

"I am totally amazed by this foundation! I am middle aged, I need coverage for my hyperpigmentation but also want an effect of fresh, light skin. This foundation is perfect for that. My hyperpigmentation still can be seen but only a little and it looks very natural - as I almost has nothing on my skin but fresh, moisturized face. Also the colors are very compatible and natural. It is just perfect!"

— Marta R. (5/5)

Amazing!

"I am totally blown away! The foundation has exellent pigment that covers a lot. I have melasma on my cheeks however I am in my middle ages so I never wanted to have too heavy cover on my face. This foundation covers my hiperpigmentation very well - it can be seen but a little however skin looks delicate and flawless! I recomend it from my heart!!"

— Marta (5/5)

First impression

"Shipping is perfect and very fast to abroad. Loving this foundation on my skin. Perfect for all day long wear."

— Meli (5/5)

Oily

"it was oily. . . even for me and I have very dry skin"

— Lina G. (3/5)

"Ordered 8 June paid for express delivery (48hrs ) it is now 25th June and my order hasn’t arrived!!!!!!"

— Diana (1/5)

This is a very magic thing for your skin!

"Lightweight and gentle on my sensitive skin, I love it! It makes me feel so comfortable with my sensitive, dry skin; I can wear it all day and it's like I have nothing on my face. I've finally found my perfect foundation and I'll never change it again. I just chose a shade darker than my skin tone, but with the right concealer, I can blend it perfectly. Thanks, Natasha!"

— Isabella (5/5)

Amazing

"The best foundation I ever used in my life. I don’t like foundation too heavy that can seem the skin “dirt”. It’s so light and comfortable on my skin and cover gently my skin tone imperfections without drying my delicate skin and I don’t feel anything on it for all day . From today I will not change this little miracle."

— Isabella (5/5)

Q&A